Marketing Campaign
Timeline
3 weeks (January 2022)
Project Type
Design Chair @ Alpha Kappa Psi
Recruitment Season Marketing
Skills
Communication Design
Tools Used
Photoshop
Illustrator
InDesign
Context
The theme I came up with was , “I want It, I got it,” after Ariana Grande’s song “7 rings.” I wanted to emphasize to college students that whatever they wanted to get out of joining Alpha Kappa Psi, they could: whether it be building confidence, new friends, career development, interview skills, networking, or just to have fun.
During my time as Design Chair, I improved student interest and applications to AKPsi by 150%.
Prompt
Develop an overarching theme and create marketing material for the 2022 Recruitment Season at the business fraternity, Alpha Kappa Psi.
Design posters and business cards to be printed out and distributed, Instagram posts to share, and a Facebook banner.
Facebook Banner
